Privacy Policy




1.1 Personal Information Collected Directly from You

We collect personal information you provide directly to us. For example, we collect information when you create a profile on our Site, fill out a form, provide your information for inclusion in a client book, participate in a sweepstake, contest or promotion, make a purchase, apply for a job, communicate with us via third-party social media sites, request customer support, or otherwise communicate with us. The types of personal information we may collect include your name, address (billing and shipping), email address, telephone number(s), credit card number(s), birth date, gender, security question answers and any other information you choose to provide.

1.2 Personal Information Collected Automatically


When you access or use our Site, visit our stores or otherwise transact business with us, we automatically collect information about you, including:

  • Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and date and location of the transaction.

  • In-Store Activity: When you shop in our stores, we collect information about your activity through closed circuit TVs for security monitoring.

  • Log and Usage Information: We collect information related to your access to and use of the Site, including the type of browser you use, access times, pages viewed, links clicked, your IP address, and the page you visited before navigating to our Site.

  • Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use different technologies to collect information, including cookies and web beacons. Cookies are small files sent by us to your computer or device that help us gauge the success of our Site and will track session information such as what pages you access and for how long, which allows us to make updates to enhance your experience, including recognizing your preferences to make shopping easier for you and providing you with a customized experience. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that may be used on our Site or in our emails and help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see “Your Choices” below.


1.3 Personal Information We Collect from Other Sources

We may also obtain information about you from other sources. For example, we may collect information about you from social media sites. Additionally, if you log into your account through a social media site, we will have access to certain information from that site, such as your name, account information, and friends lists, in accordance with the authorization procedures determined by such social media site.

1.4 Personal Information We Derive

We may derive information or draw inferences about you based on the information we collect. For example, we may make inferences about your location based on your IP address or that you are interested in purchasing a certain product based on your browsing behavior on our Site.


Our customers are at the heart of what we do. We use the personal information we collect to provide you with our products and improve your shopping experience. We also use the information to:

  • Provide, maintain and improve our Site, including to create and manage your online account and provide you with more relevant and personalized content;

  • Complete the transactions you request, perform our contractual obligations, and as otherwise anticipated within the context of our ongoing business relationship;

  • Detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity;

  • Monitor, audit and analyze trends, usage, and activities in connection with our Site;

  • Display advertisements based on your preferences, interests, and browsing behavior (for more information, see “Advertising and Analytics Services Provided by Others”);

  • Conduct internal research and development;

  • Identify and authenticate users and send updates, security alerts, and support and administrative messages;

  • Respond to your comments, questions, requests and any other communications from you, including to provide customer service;

  • Communicate with you about products, services, opportunities and events offered by John Hardy and our partners and provide news and information we think will be of interest to you (see “Your Choices” below for information about how to opt out of these communications);

  • Debug, identify and repair errors that impair the functionality of our Site;

  • Comply with our legal obligations;

  • Carry out certain short-term activities and other reasonable internal purposes related to the products you purchase from us or your ongoing relationship with us;

  • Facilitate sweepstakes, contests and promotions and process and deliver entries and rewards; and

  • Carry out any other purpose described to you at the time the information was collected.



We may share information about you as follows or as otherwise described in this Privacy Policy:

  • With vendors, service providers, and consultants that need access to your information in order to perform services for us (e.g., delivery companies, payment processors, and web hosting vendors);

  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;

  • If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, or to protect the rights, property, and safety of Vitra Jewellery or others;

  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company; and

  • With your consent or at your direction or as otherwise permitted by law.

We may also share aggregated or de-identified information that cannot reasonably be used by third parties to identify you.



We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Site and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Vitra Jewellery and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Site and other websites, and better understand your online activity. For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes.

We may also work with third parties to serve ads to you as part of a customized campaign on third-party platforms (such as Facebook, Microsoft or Google). As part of these ad campaigns, we or third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and to serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.


We take reasonable administrative, technical, and physical measures to help protect personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. While we strive to protect your personal information, we cannot guarantee the security of your information.


6.1 Account Information

You may update and correct your online account information by logging into your account or emailing us at If you wish to deactivate your account, please email us, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.


6.2 Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site.


6.3 Promotional Communications

You may opt out of receiving promotional emails from John Hardy by following the instructions in those emails or by sending an email. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.